Monday, January 2, 2012

Thinking about moonlighting in 2012? Here are five questions to test your ethics

Our blog has moved. You will find this blog post and fresh content on our new Talascend IT blog.
by Josh Kaplan


Last year, Microsoft relaxed their rules governing employees developing products outside work. This very popular change allowed staff to develop applications for Windows products and enjoy the financial benefits. The result? Through 2011, 840 employee designed apps were published to the marketplace. That’s value added for Microsoft’s offering, value delivered to the customer and extra money made by committed staff with good ideas.

Moonlighting has always been an ethical gray area. Opinion remains hugely divided as to what is and isn’t ethical when it comes to making money on the side of a full time job. Here are five things to ask yourself before you pursue outside opportunities.

Does it feel right?
The simplest test is probably the best one. Look in the mirror. Would you want your favorite schoolteacher to see you do this? When you explain this to your teenage nephew, are you going to be able to tell the absolute truth and be comfortable? If you find yourself trying to justify something that most people would think was disingenuous, it probably is. And if there’s a real ethical issue, you’re going to find a load of other issues attached to it.

Do you know where you stand legally?
It’s not all ethics. There is a lot of legislation and it varies from country to country and from state to state. Ultimately you could have problems over ownership of the ideas you have while you’re employed. If it comes down to a legal battle, you may lose what you’ve developed. 

Are there mutual benefits?
As with the Microsoft example, if you’re benefiting your employer and their customers, you’re likely to find yourself on firm ground. Why wouldn’t they bless your efforts if it’s in their interests as well?

Are there opportunities you haven’t thought of?
Your employer may have more than a blessing to offer. They might be prepared to invest if they can see the benefits. Think about opportunities to get funding and support for your ideas. It may be best for everyone.

Will it be worth it overall?
You need to balance the various risks and rewards and consider every aspect of what you’re planning. Are you looking to replace your day job or just supplement your income? Imagine what success would look like and decide if the things It will take to get there are worth it. If you jump without looking you could find yourself working very hard and not seeing a return on your investment of time and resources. Ultimately, you’ll be starting your own business. The vast majority of new businesses fail because entrepreneurs get carried away with a vision and don’t look at the daily reality before they start. That includes finding small ways to test the market as you go along so that you're not wasting time pursuing an idea that the market simply didn't want, or that someone else already tried.

When all is said and done, a great idea will benefit someone. If you think you’ve got one, pursue it with all the effort and commitment it deserves. Just make sure you’re setting yourself up to succeed before you start. 

Monday, December 12, 2011

Facebook for jobs? It’s time to SWOT up.

Our blog has moved. You will find this blog post and fresh content on our new Talascend IT blog.
by Josh Kaplan


If you’re job hunting on job boards and corporate websites, you might be missing something right in front of you. It could be time to take Facebook more seriously.

18,000,000 Americans found their current job through Facebook. Not a date for Saturday night. Not a great new Vietnamese restaurant downtown. Not a video of a giant panda sneezing. They found a job. That’s equivalent to the combined populations of New York and L.A.

If professional connections are the serious side of social media, then Facebook is getting serious. And why wouldn’t it? At the end of the day, contacts and relationship management are the key to a strong career path and while Facebook may have been created as a means for people to share personal and informal information, its incursion into the world of work was inevitable.

For jobseekers, that means it’s time to think about how they use Facebook and where the dangers and possibilities lie. This week, we use a very business-led model to help you navigate the issues. We present a SWOT analysis of Facebook’s potential for jobseekers.


Strengths

Accessibility
Facebook has all the obvious benefits of any online media. – 24/7 access, live access and real time news and events.

Segmentation
If job advertisers want to reach the 35-50 year old market of engineers in Frederick, Maryland – they can. And they don’t have to pay for all the extraneous exposure. Expect to see this activity increase, especially among smaller employers with limited budgets.

Passive Job Seekers
Relevant jobs can land on your Facebook profile without you even asking for them. The best candidate for any job is a passive candidate. If you’re a company trying to recruit, finding a candidate from among active users on Monster or CareerBuilder may result in a great deal of competition with other employers.

Scale
500,000,000 people means massive potential in any context. Period.


Weaknesses

Generation gap
A great many of the key skills in most demand, particularly in engineering, are only available among a demographic group that is relatively inactive on Facebook.

Current functionality
While talk of Facebook-Jobs continues, current functionality,  does not allow users to silo content in the same way that Google+ does, so that your football buddies see one thing and your business contacts see another.  G+ may be dead on arrival, but it would have been of greater benefit for jobseekers in time.


Opportunities

Future Functionality
Whatever Facebook lacks, it can develop - and based on its track record, it probably will.

Overall Market share
In the online job world, market share is very important. Monster is great example. If you’re first, you have a major advantage in attracting investment and reinvesting in marketing to further boost your intake. At that point, it’s your ball to drop. Facebook does not drop the ball very often and they are a light year out in front of the pack.


Threats

Work / Life balance
It remains to be seen if Facebook users en masse simply don’t want to integrate their personal lives with work. They may look for an entirely different product, just on principal. (Someone run down to the basement and dust off Google+?)

Fear of Embarrassment
We’ve all seen those e-mail examples of Facebook mistakes and misjudgments. It has ended marriages and careers too. Many people may choose to stay on Linked-In rather than risk their career and reputation by linking their CEO to their college roommate. This may threaten Facebook’s ability to control the market.

So there it is, early days for Facebook as a dominating online job resource. One thing is certain, it is currently playing a role in landing people work. The question is whether it can bring one of the side benefits of its model into a central role without compromising its central purpose.